Personally Rewarding - That’s Melbourne

Each year Melbourne hosts the Formula One Australian Grand Prix, Australian International Air Show, Australian Open Tennis Championship, Melbourne Boxing Day Test Cricket match and the glamorous Spring Racing Carnival which features the famous Melbourne World Cup – the horse race that stops the nation.

Melbourne is also renowned for shopping. Here sophisticated city department stores and complexes like Myer, David Jones, QV, the GPO and Melbourne Central compete with stylish boutiques that surround the city core in Prahran, South Yarra, St Kilda and Brunswick.

What visitors love most about Melbourne is its friendly happy people – it’s a warm and welcoming city for all seasons. For the next incentive, why not begin your adventure in Melbourne?

Here are a few ideas:

1. Unique team building events where your group can learn Aussie Rules Football and become a player at AFL World. This is a great way for your group to meet each other and to bond while learning the tricks of this exciting game.

2. Be entertained at the Crown Entertainment Complex where you will find restaurants, bars, nightclubs, designer shopping, cinemas and a 24 hour casino. It’s luxury in a relaxed setting – what a great place for your group to unwind.

3. Combine your incentive with international iconic Melbourne events like the Formula One Australian Grand Prix or the Australian Open Tennis Championship or even Melbourne Fashion Week.

4. Your group can re-live the Melbourne Cup – the race that stops the nation – at Flemington Racecourse. Home of the Melbourne Cup, this facility offers great views of Melbourne, immaculate gardens and fabulous facilities. It is here your group will be able to place bets on favourite horses, dress as jockeys and cheer on the winning team. Prizes are available for winning teams and individuals.

5. Why not let your group experience the fun and drama of the Queen Victoria Market. At just 120 years old, the market includes 1,000 traders and is the largest open air market in the Southern Hemisphere. As your group takes its tour they can participate in a cooking demonstration using Australian produce or bargain with local traders to their heart’s content.

6. Dine out in first class on the Colonial Tramcar Restaurant. This traditional tram winds its way around the city through the parks, gardens, by the bay and past the city sites all while you enjoy fine dining and Australian wines.

7. Start your group tour today with a birds-eye view of the city at the Melbourne Observation Deck atop the 253m-high Rialto Towers building - one of the most recognised icons in Melbourne.

8. For the more adventurous why not swim with the sharks at Melbourne Aquarium and Aquatic Adventure with unique creatures from the southern ocean. This interactive experience culminates in the simulated underwater rollercoaster ride – this is an aquarium with attitude!

9. Discover the ancestral lands at the Royal Botanic Gardens by taking a private guided Aboriginal Heritage Walk. Learn about Melbourne’s famous green belt of parkland which is home to over 12,000 species of plants. Visit the serene Ornamental Lake, Old Melbourne Observatory, the Australian Rainforest Walk or the Water Conservation Garden. Your group will learn more about Australia’s ecology as well as learn more about the Australian Aboriginal culture – the world’s oldest living culture. Visit some of Melbourne’s nearby attractions.

10. Get up close and personal with more than 200 species of Australian native wildlife at one of Australia’s most beloved wildlife attractions. Healsville Sanctuary is where kangaroos will graze around you, emus walk the paths and koalas laze close by in trees having a little sleep. Or make a trip to Phillip Island to see the unique Penguin Parade as the tiny penguins make their way from the sea to their sand burrows every evening.

11. Hold your gala event at Sovereign Hill in Ballarat which theatrically re-creates Australia’s historic gold rush days in an 1850’s gold mining town. You will see costumed townspeople, traditional horse drawn carriages and working blacksmiths, candle-makers and bakers. Pan for gold or at night your group can see the brilliant sound and light show.

12. To really treat your group why not take a helicopter for the ride of a lifetime over the breathtaking southern coast where you will see the famous Twelve Apostles rock formations which stand as testament to the force of mother nature’s wind and waves.

13. Your group can greet the sunrise on a hot air balloon over the spectacular Yarra Valley. The Yarra Valley offers groups a gourmet food and wine trail that leads past national parks, five star resorts, native animal sanctuaries and world class golf courses. A truly personalised day of experiences for your group.

Whatever your indulgence you will find it in Melbourne and the state of Victoria. We look forward to welcoming you and your group here soon.





For further information please contact our incentive team:

t| +61 3 9693 3333
f| +61 3 9693 3344
e| incentive@mcvb.com.au



TOP TEN Products and Services with appeal to international corporate and incentive travel buyers (click to show or hide details)

One of the world’s most scenic drives. From the Ship Wreck Coast with the Twelve Apostles ancient rock formations, through rainforests, rugged cliffs and breathtaking treetop walks, to ultra-chic cafes and stylish hotels. A ‘photographic opportunity’ presents at every turn.

Try two-up team building to sheep shearing or Dinner under the Southern Cross, Victoria’s oldest homestead offers exclusivity in a magical, award winning setting.

Dine in an original Melbourne Tram, cruise the streets of Melbourne in first-class style, while enjoying an innovative approach to wining and dining. A trip back in time.

A gourmet food and wine trail leads past sleepy farms, national parks, 5 star resorts, native animal sanctuaries, world class golf courses, and rolling verdant hills in a rural wonderland setting. All this only an hour from Melbourne.

Restaurants, bars, nightclubs, designer shopping, 24 hours entertainment in an unsurpassed luxurious, relaxed style. Melbourne’s premier entertainment venue offers something to meet every need and match every mood, plus a choice of luxury accommodation.

From the BMW Edge amphitheatre seating 500 to the Atrium catering for 1,000, Fed. Square, in the heart of the Melbourne, brings together a creative mix of galleries, spaces, restaurants and bars, all embracing unique and striking architecture.

An historic landmark, a tourist attraction and a Melbourne institution. 120 years young, 1,000 traders and the largest open air market in the Southern Hemisphere; the QVM excels as a back drop for a special breakfast or distinctive function. ‘Foodies’ Tours and Cooking Classes also.

Motivation, team building, cocktails or dinner, it’s your choice in this unique facility. You become the Aussie Rules Football player, experience the ‘Sensation’, and leave feeling a ‘true legend’. No experience necessary.

Re-live the Melbourne Cup, ‘The Race That Stops a Nation’ at the place where it all happens. Accommodating up to 2500 people, one of Australia’s most famous addresses offers unparalleled views of the Melbourne skyline amongst immaculate gardens with state of the art facilities. It’s all about Food, Fashion and Racing!

View the nightly arrival of the world’s smallest penguins from private viewing areas, come face-to-face with koalas in their natural setting, step back in time on Churchill Island; the perfect venue for a function with a difference, or drive mini motor scooters around the Phillip Island Grand Prix Circuit.