Melbourne - Made for Incentive Travel

Melbourne - a City of Rewards

Melbourne is a vibrant, sophisticated and easy to explore city that offers the best in exclusive incentive experiences, courtesy of its top-end products and world-leading service standards.

The city offers designer shopping and exquisite dining in spectacular settings. Parks and gardens, together with the iconic Yarra River and Victoria Harbour, add colour to Melbourne's scenery, while nearby beaches, wildlife and wineries provide a relaxing escape.

As Australia's fashion capital, Melbourne is famous for its diverse designer offerings. The city's stylish shopping complexes include renowned department stores Myer and David Jones, GPO, which houses top Australian designers, and Chadstone Shopping Centre, which comprises more than 500 stores and a new luxury fashion precinct.

Some of the city's best retail can be found in its labyrinth of attractive laneways. The opportunity to explore distinctive boutiques and specialist stores, meet the designers or simply soak up the fabulous architecture and atmosphere of these historic walkways should not be missed.

For fine dining, Melbourne has something for everyone. Whether you're after high-end restaurants with world-renowned chefs or simple local cafes that deliver delicious coffee and snacks, Melbourne doesn't miss a beat. Additionally, the multi-cultural dynamics of Melbourne ensures the city has an abundance of ethnic cuisines, with Vietnamese, Thai, Indian, African and Greek offerings just the tip of the iceberg.

Not far from Melbourne, an array of exciting and easily accessible experiences awaits incentive delegates in regional Victoria. Pristine beaches can be enjoyed along the world famous Great Ocean Road, while wine regions such as the award-winning Yarra Valley offer picture-perfect moments. Victoria's natural attractions include numerous national parks, marine sanctuaries and metropolitan parks, all of which enhance the reputation of Victoria as Australia's 'Green State'.

Melbourne also offers the latest in comfort and luxury, with its five-star properties constantly upgrading to provide the finest accommodation. For example, Crown Towers offers opulent Presidential Villas, penthouse style residences with private lifts, 24-hour butler service and Crystal Club access. Alternatively, Hilton Melbourne South Wharf features 732 square foot King Relaxation Suites, providing stunning views of the Yarra River and city, with access to the exclusive Executive Lounge.

MCVB works closely with around 300 premier industry providers to ensure rewarding, unique incentive programs that will leave a positive impression on delegates for years to come and foster an indelible love of Melbourne.

MCVB Incentive Services

MCVB's expert advice and support services will help create the ultimate incentive event or corporate meeting. Services include:

Proposal preparation
Social programs, sample incentive itineraries, team building activities and special event recommendations
Green incentive ideas
Accommodation and venue recommendations
Sourcing of suppliers and contractors and referrals to Inbound Tour Operators, Destination Management Companies and Professional Conference Organisers
Coordination of site inspections
Promotional and marketing support such as visitor information, maps, guides, teasers, postcards and promotional DVDs
VIP welcome letters and letters of support from the Lord Mayor and key government leaders.

International Support

With offices and representation in Melbourne, NSW, Singapore, Hong Kong, Shanghai, Seoul, New York and London, MCVB understands the specific needs of incentive markets around the world.

A selection of MCVB's incentive brochures are available electronically: