Melbourne - Made for Incentive Travel

Melbourne, Personally Rewarding

Melbourne is a vibrant city by Port Phillip Bay offering the best in exclusive incentive experiences with top-end products and world-leading service standards.

The city offers designer shopping and exquisite dining experiences in spectacular settings. Parks and gardens, the iconic Yarra River and Victoria Harbour add colour to Melbourne's scenery, while nearby beaches, wildlife and wineries provide a relaxing escape.

As Australia's fashion capital, Melbourne is famous for its diverse designer offerings. Melbourne's stylish shopping complexes include renowned department stores Myer and David Jones; GPO, which houses top Australian designers; and Chadstone Shopping Centre with more than 500 stores and a new luxury fashion precinct.

Some of the city's best retail can be found in its labyrinth of laneways. Explore unique boutiques and specialist stores, meet the designers, and admire the architecture of these historic walkways, such as the 19th Century Royal Arcade.

For fine dining, sample Melbourne's celebrity cuisine with the city's top chefs heading up establishments perfect for discerning incentive groups. George Calombaris at The Press Club adds his own twist to Greek food, while Gordon Ramsay recently opened his first Australian-based maze and maze Grill at the new Crown Metropol. Additionally, Melbourne is renowned for its abundance of ethnic cuisines - Chinatown Melbourne is a stand-out attraction.

Outside of Melbourne, an array of experiences awaits incentive delegates in regional Victoria. Pristine beaches can be enjoyed along the world famous Great Ocean Road, while wine regions like the award-winning Yarra Valley offer picture perfect moments. Victoria's natural attractions include numerous national parks, marine sanctuaries and metropolitan parks, such as the captivating Royal Botanic Gardens Melbourne.

Melbourne also offers the latest in comfort and luxury with its five-star properties constantly upgrading to provide the finest accommodation. For example, Crown Towers offers opulent Presidential Villas - penthouse style residences with private lifts, 24-hour butler service and Crystal Club access. Alternatively, Hilton Melbourne South Wharf features 732 square foot King Relaxation Suites, providing stunning views of the Yarra River and city, with access to the exclusive Executive Lounge.

Melbourne and Victoria also offer a range of green itineraries, incentivising and revitalising delegates in ways that are environmentally responsible.

The Melbourne Convention + Visitors Bureau (MCVB) works closely with around 300 premier industry providers to ensure you receive rewarding, unique incentive programs that will leave an impression on delegates for years to come.

MCVB Incentive Services

MCVB's expert advice and support services will help create the ultimate incentive event or corporate meeting. Services include:

Proposal preparation
Social programs, sample incentive itineraries, team building activities and special event recommendations
Green incentive ideas
Accommodation and venue recommendations
Sourcing of suppliers and contractors and referrals to Inbound Tour Operators, Destination Management Companies and Professional Conference Organisers
Coordination of site inspections
Promotional and marketing support such as visitor information, maps, guides, teasers, postcards and promotional DVDs
VIP welcome letters and letters of support from the Lord Mayor and key government leaders.

International Support

With offices and representation in Melbourne, Singapore, Hong Kong, New York and London, MCVB understands the special needs of incentive markets around the world.

A selection of MCVB's incentive brochures is available electronically:

Promotional DVDs are also available.

Additionally, in 2010, MCVB introduced Chinese 'micro-sites' to its website with pages in both Traditional and Simplified Chinese.

For information on planning your next incentive travel program in Melbourne, please contact our Incentive Team:

T: +61 3 9693 3326
F: +613 9693 3344
E: incentive@mcvb.com.au