About Us

Melbourne is made for incentives and conventions. Stylish and professional, this is a capital city where adventure awaits along every street, lane and alleyway. Enjoy the rich culture, cuisine, arts, fashion, sports and history that our city offers.

Indulge in the city's world-celebrated events - whether it's Formula One, The Australian Grand Prix, The Melbourne Food and Wine Festival, Spring Horse Racing Carnival or The Australian Open Tennis Championship, Melbourne is sure to spoil.

Melbourne is also celebrated as Australia's home to the arts, sport and shopping. Yet, just one hour's drive takes delegates to a world away.

Whether sampling wine and produce at some 100 local vineyards, being pampered in an award-winning day spa, teeing-off at a world-class golf course, experiencing the stunning surf coast or getting up close and personal with Australian wildlife at Phillip Island, few destinations offer such diversity.

Our excellent infrastructure, world-class accommodation and Australia's largest combined convention and exhibition facility, the only in the world to be awarded a 6 Star Green Star environmental rating, makes us a premier business and incentive destination.

Melbourne is leading the Australian Business Events industry on the 'green' front. Activities include detailing the green initiatives of Melbourne's leading hotels, venues and caterers in the 'Melbourne's Green Credentials Report,' and instituting carbon offsetting initiatives for Melbourne's Business Events.

Melbourne and Victoria also offer a range of green itineraries, rewarding, incentivising and revitalising delegates in ways which are environmentally responsible and friendly. From coastal regeneration programs, to wildlife sanctuary initiatives, Victoria is perfect for green incentives.

Melbourne Convention + Visitors Bureau (MCVB) works closely with its partnership of around 300 premier industry providers to ensure you receive the best possible service in every aspect of event planning.

MCVB Support Services

The Melbourne Convention + Visitors Bureau (MCVB) provides comprehensive support services for your Incentive Event or Corporate Meeting:

  • Accommodation & Venue recommendations
  • Coordination of Site Inspections
  • Social Programs, Team Building Activities, & Special Events recommendations
  • Sample incentive itineraries & proposal preparation
  • Sourcing of suppliers and contractors
  • Promotional support such as visitor information, maps, shopping & dining guides
  • Welcome Airport Banners
  • Traditional Aboriginal Welcome Ceremony
  • Information about Customs & Immigration procedures
  • Creative marketing material: teasers, postcards, promotional CDs
  • Referral to Inbound Tour Operators, Destination Management Companies and Professional Conference Organizers
  • VIP welcome letters & letters of support from the Lord Mayor & key Government leaders
  • Promotional Merchandise & Pillow gift ideas